Same Word, Different Customers
Bring Your Own Customers
Business Platforms (e.g., Wix, Constant Contact, Zoom, TaDaah!) are BYOC (Bring Your Own Customers).
There's an understanding that the platform provides the tools (e.g., websites, email, video conferencing, Applets) that help you with your customers.
In contrast, Consumer Platforms (e.g., Facebook, Instagram, Twitter, YouTube) are CP (Customers Provided).
Since their focus is on consumers, the understanding and expectation is that the platforms will have (or provide) customers for your business to interact with.
TaDaah! is a business platform that provides local businesses with tools (software) that helps them to attract, engage and delight customers nearby.