Applets are our real-time freemium product built exclusively for brands that have a physical location. Similar to Pins, they have been designed for bite-sized content so readers can easily see, scan and share them.
Twitter and the "Tweet" didn't replace a brand's blog or website, Twitter simply made blogs and websites irrelevant when it came to bite-sized, real-time communication.
Similarly, TaDaah! and the "Applet" will not replace a brand's website or mobile app, our local marketplaces of "snackable" local content will simply make websites and mobile apps irrelevant when it comes to sharing bite-sized, real-time local information.
Applets are about getting your message out quickly before your customer taps, clicks, walks or drives away.